Vibhanshu (Vibs) Abhishek is an Assistant Professor of Information Systems and Management at the Heinz College of Carnegie Mellon University.┬áHis research focuses on the effect of emerging technologies on consumers’ behavior, business strategy and market structure. He is particularly interested in multi-channel coordination and examines issues in multi-channel retail, advertising and pricing. He studies how consumers respond to different forms of advertising and how companies can strategically use new advertising channels to connect with their consumers. Most recently, he is trying to solve the attribution problem in advertising. In another stream of research, he examines the dynamics of e-commerce retailers like Amazon and iTunes and their interaction with traditional retail channels.

He works with several companies like LEGO, Adobe, FICO, IBM, Omnicom, PNC Bank, The Pirated (Go BUCS!!) and advises several hi-tech startups on strategy and marketing. His research has been cited in Knowledge@Wharton and Forbes.

Vibhanshu received a B. Tech. in Computer Science from IIT Kanpur, and both a MA in Statistics and a PhD in Applied Economics and Managerial Science (OPIM) from the Wharton School of the University of Pennsylvania.